Craft shows are an excellent way to let individuals know about your business. For many craftspeople, the crafts show is the primary way they earn income from their craft. Craft shows are held all over the country all year long. Craft shows can be held as an event in themselves, or as part of a larger event. At a craft show, you, the craftsperson, purchase a space. On the day of the event, you set up a display of your products for customers to look at and purchase. At a craft show your earnings are limited by how much you bring to sell, by how many people come to the show and by the number of people that are interested in your products. Handcrafted bath and body care products are a natural for craft shows because they are inexpensive and they are items that people are familiar with.
Finding out about craft shows is very easy. To find out about shows all across the country, read publications like Craftsmaster News, Art and Craft Show Yellow Pages, and Sunshine Artist. These publications contains listings for shows in almost every state. Some craft shows are not promoted nationally, but just on a local scale. To find out about these shows, call your local chamber of commerce and read your local newspaper. You can also visit the local craft mall (if you have one in your area) and look for one of the free publications like The Country Register that contains listings for upcoming craft shows and events.
In addition to these sources, there are a few websites where you can find out about craft shows.
Festival Network Online
An online searchable database of over 15,000 events. Basic information about each show is free. To get complete information requires paid membership.
Art Fair Calendar
An online directory of art and craft fairs around the world.
Fairs and Festivals
It is possible to earn a substantial amount of money selling handcrafted bath and body care products at craft shows, if you go to the right shows and if you go to enough of them. Since you are selling directly to your customers, you get to keep the full amount of your sales for yourself. However, for some people, craft shows are tiring because of the time spent packing up for the show, traveling to the show, sitting there to sell the products, taking the display down and driving back home.
Here are some tips for enhancing your sales at craft shows: